Focus on AI, CHANGHONG’s globalization Fully Upgraded
date: 2017年09月04日 author:IFA Product Technical Innovation Award

CHANGHONG is one of the biggest consumer electronics brand in China.Indeed, Changhong’s Brand Value has been rising in recent years. It was 18.3 billion US dollars in 2016.


At 2017 IFA, they mainly exhibited a new AI Smart Home, an advanced and open Smart Solution, which is connected by IoT, Big Data, AI technologies. Trough the AI platform, all the devices in the home could be connected and controlled by TV remote control with voice.


CHANGHONG always has strong technology and design innovation capacity in terminal devices. Wall Paper TV, the thickness of this TV is only 4mm. and the elegant “Art Glass”which cooperated with Swarovski, is with a fashion design, and quite popular with young people. Smart Cinema, imported ultra short lens and laser source ensure 80’’-150’’ distinct and uniform displaying.



(CHANGHONG Air Purifier won Intelligent Purified Technology Innovation Award)


Especially congratulation for the smart air purifier, it won annually “Intelligent Purified Technology Innovation Gold Award”of IFA Product Technical Innovation Award during IFA.It proved that CHANGHONG not only do well in brown goods, but also in white goods.





CHANGHONG established the laboratories in Germany and France in 2014. European R & D center was established in Czech to integrate the local European intelligence platform, and carry out product testing cooperation with several European famous enterprises.Currently, CHANGHONG is preparing new competitive products for Europe, such as ANDROID TV, OLED TV, curved TV and so on. New products displayed at IFA will be listed in Europe this year.


With strong innovation technology and high products quality, CHANGHONG maintain the growth in Germany, France, Czech as the core market, and have expanded to Italy, Slovakia, Austria, Switzerland, and Slovakia, Spain, Portugal and other markets.We plan to make CHANGHONG to be a well-known brand in Europe during 3-5 years.


In recent years, CHANGHONG also carry out brand promotion activities with ice hockey team, Italian Serie A, AUGSBURG Germany football team, put a large billboard at Prague International Airport and Paris ring road, and also do other activities like television advertising in Europe. In the future,CHANGHONG will continue to brand investment and promote brand development.



   About Changhong 

·         Since 1958, the Changhong brand has 60 years of history and is the top selling television in the Chinese market for last 18 years. One of the biggest Chinese home appliances brand. One-third of Chinese families are using Changhong televisions today. With rapid development in recent years, Changhong has transformed itself as an integrated multinational corporation and has advanced to become a worldwide content and service provider.