Midea Announced World’s First Microclimate Air Conditioner at IFA2018
date: 2018年09月06日 author:IFA Product Technical Innovation Award

In celebration for Midea’s 50th anniversary, Midea Residential Air Conditioner Division (RAC) of Midea Group, a world leading technologies group, announced an innovative smart air conditioner “AirX” at IFA2018 in Berlin on 31st August. It is the world’s first microclimate home air conditioner and the world’s first “room air conditioner” in its true sense.

This remarkable air conditioner carries the most sophisticated room air quality monitoring system, offering consumers with intuitive room air quality control in various aspects. Equipped with multiple high-precision sensors and 10.1” TFT screen display, the system can effectively monitor the invisible air in real time.

Utilizing DC top level of energy efficiency system, AirX can adjust room air quality in terms of five dimensions, and easily solve all air environment problems with one machine only. With twin air outlets, the Silky cool achieves a comfortable feeling of wind. Outdoor fresh air importation allows it to simulate the natural air and provide customers with the most comfortable and customized fresh air experience at home.

 “Since this next-generation air conditioner is able to adjust the indoor air environment from temperature, humidity, air flow, cleanness to freshness, it can provide systematic air environment solutions catering to various family needs,” said Midea RAC researcher, “We address our consumers’ pain points, allowing them to create their own fresh and healthy home air, even though the outdoor air quality may still worry them.”

Together with AirX, Midea RAC also showcases three other theme exhibition areas at IFA, namely low-ambient heating technology, Breezeless and R290 Eco-friendly small ACs, allowing exhibitors and visitors to comprehensively experience Midea’s latest technology and products.

It’s believed that AirX, as the world’s first microclimate home air conditioner, will show its epoch-making impact once it hits the market, for it will not only improve the consumers’ room air quality, but also will play a positive role in upgrading the air conditioner industry.


About Midea

Midea Group is a world’s leading technologies group in consumer appliances, HVAC systems, robotics and industrial automation systems, and smart supply chain (logistics).Midea offers diversified products, comprising of consumer appliances (kitchen appliances, refrigerators, laundry appliances, and various small home appliances), HVAC (residential air-conditioning, commercial air-conditioning, heating & ventilation), and robotics and industrial automation (Kuka Group and Yaskawa joint venture). Midea is committed to improving lives by adhering to the principle of “Creating Value for Customers”. Midea focuses on continuous technological innovation to improve products and services, and to make life more comfortable and pleasant.


Founded in 1968 in Guangdong, China, Midea has now established a global platform of more than 200 subsidiaries, over 60 overseas branches and 12 strategic business units, as well as being the majority shareholder of KUKA(95% shareholding).


From 2015, Midea, enjoying a stable expectation of development, was granted credit ratings continuously by three international credit rating agencies, that is, Standard & Poor, Fitch, and Moody. In 2018, Midea Group was listed in Fortune Global 500, ranking 323.


The sales revenue of Midea was RMB 124.96 billion in the first half year of 2017, and the net profit is RMB 11.55 billion. Midea has hundreds of millions consumers, major customers in different areas, strategic partners worldwide, and about 130,000 employees in total. Midea is listed on the Shenzhen Stock Exchange (000333) and has a diversified investor portfolio with approximately 20% of shares held by international institutional investors.